Probably Bhansali is trying to cash in on some upcoming predictions.
There's a feeling that 2009 would see a turning point in Bollywood with international production houses such as Warner Bros, Disney and Sony becoming more involved in the industry and looking for partnerships and capital investments that will benefit from the predicted economic growth of India over the next five years.
Production might be outsourced to India from Hollywood and chances are finally there could be greater use of Indian actors being used in Hollywood, possibly through more Hollywood plots being located there.
Bhansali has said, "I know it is important to make films for our market but it's the time when our cinema should reach the remotest corner of the world. Language is hardly any barrier today and it is not the first time that I am making a film in English. Black was in English too."
Ash is probably Bollywood's best-known face internationally with appearances in movies like 'Bride & Prejudice' and Pink Panther 2', as well as independent cinema such as 'Provoked' and 'The Mistress of Spices'.
Hrithik too is well-established in Indo-American movie correspondence. He recently filmed extensive portions of his new movie Kites in the US with Mexican actress Barbara Mori.
Their 2008 movie 'Jodhaa Akbar' won or was nominated for many international prizes in countries like Tatarstan, Poland and the UK.
If all goes well, Bhansali could very well strike gold and leave the debacle of 'Saawariya' far behind.